Digital Transformation & Culture : Interview Series Volume 3

CULTURE IS A COMPETITIVE ADVANTAGE – OR COMPETITIVE DISADVANTAGE

Leaders seem to genuinely be embracing the concept that culture really can be a source of significant competitive advantage. As markets become ever more volatile and growth ever more elusive, any competitive advantage should be enthusiastically supported and advocated – especially when that advantage walks straight in through your front doors every morning.

In this book you’ll read how one of the largest most respected computer company’s on the planet has turned a famously competitive and adversarial culture into one of deep collaboration and a new growth mindset to failure and learning.

There is a phenomenal Argentinian organization that surprises and inspires me every time we chat. Their Executive commitment to culture is unparalleled and their global success and unicorn status shows its working.

Also included is an organization working in one of the most ruthlessly competitive sectors imaginable – the airline industry – yet manages to consistently post record results, retain intensely loyal employees and secure ridiculously passionate customer advocates. All by putting their culture at the very core of their business.

If these organizations can do it, I’ve little doubt your organization can too.

The leaders covered in this book include:

Head of Human Resources of Microsoft Canada

Founder and Chief Technology Officer of Globant, Argentina's 1st Unicorn

SVP Human Resources of RSA Insurance

Managing Director of Culture at Southwest Airlines

Chief Culture Evangelist, and the Senior Leader Talent Acquisition of Canadian Banking sensation ATB Financial