Digital Transformation & Culture : Interview Series Volume 2

CULTURE IS THE ACCELERANT OF TRANSFORMATION

Digital Transformation has been at the centre of business strategy for over a decade. Despite the billions of dollars invested and the countless hours spent, most organizations acknowledge that the ROI has not met expectations.

Internal expectations, growth expectations, shareholder expectations and analyst expectations.

The missing ingredient?

CULTURE

Organizational culture is the misunderstood and under-appreciated element in all of these endeavours.

In this series of ebooks I interview leaders across industries, categories and geographies to understand the role culture plays in their digital transformation. Importantly what they've learned on their journey.

In this ebook I interview:

Transformation Director - Nestle Canada

Director Employer Branding and Digital at Anheuser-Busch

EVP, Chief Marketing & Culture Officer and SVP, People & Culture at Shaw Communications (now Rogers Communication)

Chairman and CEO of Ogilvy Worldwide

Managing Director of Klick Health, Canada's leading pharmaceutical communications agency