Digital Transformation & Culture : Interview Series Volume 1

Digital Transformation has been at the centre of business strategy for over a decade. Despite the billions of dollars invested and the countless hours spent, most organizations acknowledge that the ROI has not met expectations.

Internal expectations, growth expectations, shareholder expectations and analyst expectations.

The missing ingredient?

CULTURE

Organizational culture is the misunderstood and under-appreciated element in all of these endeavours.

In this series of ebooks I interview leaders across industries, categories and geographies to understand the role culture plays in their digital transformation. Importantly what they've learned on their journey.

In this ebook I interview leaders:

Senior Customer Director for Starbucks Canada

CMO of Coca-Cola Canada

Country Leader/GM for L'Oreal Canada

Director of Special Projects for not-for-profit Sick Kids Foundation

Chief Digital Officer for Economical Insurance.