I've two simple principles - "Good people should know other good people" and "Question Everything" - as we enter this new era of AI, that empathy and curiosity has proven invaluable. Marketing remains my first-love. Marketing is the growth engine of any organization. From crafting unique value propositions to nurturing distinctive brands (even creating a few) I have international client & agency experience in driving growth, building loyal customers and gaining share. I've worked across both B2B and B2C, across sectors and led global brands and feisty start-ups. That diverse exposure gives me a unique perspective on how to build and execute marketing strategies that deliver. Marketing can drive growth but it is only when employees are fully aligned and committed that an organization achieves real competitive advantage. Culture is always the fuel of creativity, ingenuity and agility that enable a firm to truly win with partners and customers. I fiercely believe in the combination of Marketing and Culture to differentiate - and win - in the marketplace